Shop taps into online trend
ONLINE shopping is tipped to be bigger and more popular than ever this festive season, and it seems that at least one local business is benefiting from the ever-growing trend.
Presence on Palmerin's Troy Burrows said the store had offered online shopping to its customers for the past two Christmases and he was continually seeing growth with the service.
Mr Burrows said that not only were people using the online service to purchase items, they were also using it to browse what products were available before stepping into the store to buy them. Despite a rocky start, he said that the site had become increasingly popular.
“We knew it would be a slow process, but it has definitely raised store awareness and product awareness,” he said.
“There isn't really a product that is more popular online, but jewellery always sells well, as do theother smaller items.”
Mr Burrows said the decision to offer online shopping came after the realisation that online shopping was becoming an essential aspect of modern living.
“We have accepted that it is the way of the future,” he said.
“People have less time and they are more likely to be browsing at home.”
Mr Burrows considers the popularity of sites such as eBay to be a major contributing factor to the rise of online shopping.
He said the fact that people were already on the internet browsing those sites made them more likely to visit his.
Another local business has not had the online component of her business flourish quite as much.
Focus on Scrapbooking owner Dawn Jordan said she had offered the option of online shopping for about two years but said many local people were still reluctant to offer their credit card or bank account details over the internet.
“We can see from the hits that people are looking at the site, but there is a lack of confidence when buying over the internet,” MrsJordan said. “And I can't blame them; I have had my account hacked into three times.
“The banks have been really great though, and they have the technology to detect unusual transactions.”
Like Mr Burrows, Mrs Jordan said she found that a lot of her customers would visit the site to see what products were available.
“With my type of products it is better to actually see it becausesometimes the colours can be deceptive,” she said.
“We do have a small number of people buying online; they're mainly city people who are used to doing it and are more computer literate.”
According to Mr Burrows, both in-store and online shopping at Presence on Palmerin had been “quite steady” with no significant increase.
Mrs Jordan said that her Christmas sales had been disappoint-ingly slow so far.