Rose City Shoppingworld marketing manager Stevie McGregor and manager Jason Gard expect masses to descend upon the shops today.
Rose City Shoppingworld marketing manager Stevie McGregor and manager Jason Gard expect masses to descend upon the shops today. Kerri Burns-Taylor

Shops brace for onslaught

TODAY is D-day for Christmas shoppers and Rose City residents are expected to join the rest of the country and go out with a bang.

Gifts, wrapping paper and all the delicious Christmas treats are set to fly off the shelves today as people take advantage of their final chance hit the shops.

An estimated $2 billion will be injected into the Australian economy today alone and local retailers are set to benefit from the boom.

Rose City Shoppingworld manager Jason Gard said the projected influx was likely due to a combination of growing consumer confidence and simple timing.

Although he admitted projecting just how busy today would be is difficult, he said the fact Christmas fell on a Sunday would impact today's sales.

Saturday is a day where a lot of people already have the day off and will use it as a chance to finalise gift lists.

"Historically when you have something like this, which only happens every five or six years, you get a big day," he said.

"We will have a lot of husbands doing the dash for a last-minute present and people doing the last minute shop for fresh food for Christmas lunch and dinner."

Mr Gard said the recent interest rate cut had also provided consumers with a little more confidence.

Chamber of Commerce president David Littleproud urged everyone who is heading out today to keep in mind the importance of keeping money in Warwick.

"Household savings have never been higher and while we're not advocating people go silly with their money, we want the money they do spend to be spent locally."


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