News

New digital billboard to light up centre of Toowoomba

Paradise Outdoor Advertising wants to be second company to build giant digital billboard in the centre of the Toowoomba CBD.
Paradise Outdoor Advertising wants to be second company to build giant digital billboard in the centre of the Toowoomba CBD. Contributed

THE bright lights of the Toowoomba CBD could be about to get a lot brighter.

Paradise Outdoor Advertising is aiming to be the second company to build a digital billboard in the centre of Toowoomba.

It has applied with Toowoomba Regional Council for a permit to build a new high quality digital media advertising device above Gelatissimo on Ruthven St.

The works will involve attaching a high definition LED media display screen above the awning of the building secured by a fully engineered framework housing.

The device will be fixed to the roof of the awning to mimic its curved form such that it directly faces the centre of the Ruthven and Margaret Sts intersection without exposure the rear of the device to the public.

 

The device is made up of a 2m x 8m high quality LED media display screen.

The developer had investigated different options including vertical and horizontal flat screens fixed to the building façade and curved wall mount devices before settling on the curved option.

It was considered to be the best design as it integrates into the building by not covering any windows, limiting the screen of the building façade, matching the physical external limits of the awning without protruding beyond its outer limits.

"It will be provided with structural framing and finishes that match the horizontal façade lines to create a more prominent and direct facing built form feature at the corner of the building, which improves the overall presentation and interaction with the streetscape," the developer argued in a report.

"The dimension of the device affixed in landscape view also matches the form of the under-awning signage without covering any first-floor windows.

"This creates symmetry with the glazing at ground level while also serving to screen plant equipment on the external first floor façade."

Paradise stated digital advertising was the "medium of the future" and was fast becoming the delivery mode of choice for the high end, experienced operators.

"These devices allow instant control over content, which not only provides significant benefits to general market clients, but is being utilised by government agencies as a means of providing community health and safety information in real time."

The billboard could be used to issue severe weather alerts, flood warnings, missing persons updates and changes to refuse collection services.

Other digital billboards already exist within Toowoomba, however they are not of the standard being proposed by the advertising company, according to Paradise.

The company said the billboard would not create a hazard to pedestrians, cyclists and vehicular traffic on Ruthven or Margaret Sts.

The application is at the information request stage with council's planning officers.

 

Topics:  billboard toowoomba toowoomba regional council


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Dogs herd a tough flock for state trials

TOUGH FLOCK: Traprock farmer Dan Bougoure during the Queensland Supreme Sheep Dog Trials in Stanthorpe.

The Queensland Supreme Sheep Dog Trials have been marked a success

GALLERY: Top police dedication honoured

WELL DONE: Detective Senior Constable Michael Hauff is given the Detective's Appointment and Gold Badge by southern region Assistant Commissioner Tony Wright.

The tone was one of celebration at an awards ceremony in Stanthorpe

Countdown is on for Snowflakes in Stanthorpe

COOL PLANS: Lenell Storey with one of the banners created by primary students ahead of Snowflakes in Stanthorpe.

Snowflakes in Stanthorpe is just eight days away

Local Partners

Are Stanthorpe's frosty bragging rights secure?

Some fear Stanthorpe's cool accolade could be at risk if weather data isn't secured

Country music stars coming to Ipswich

Ipswich will get it's country on when The Country Superstars Tribute Show hits town on Friday, June 30 at Brothers Leagues Club.

A UNIQUE tribute show will bring a bit of country into the city.

Shoes make difference to kids in Zambia

MANY SHOES: Toowoomba Grammar School's Adrian Irwin and Fairholme College's Libby Stumer with shoes collected for children in Zambia.

Students are making a difference, creating a new project

Chance to own a piece of Burke and Wills history

Burke and Wills venue manager Jodie Spence. The hotel which has closed to begin major renovations, will be having a sale Sunday June 18 of all furniture which includes, lamps, beds, paintings, blankets.

Vintage lovers and antique collectors are in for a treat

Rapper accidentally drops Banksy's real name in interview

THE shine might just have been taken off bling-toothed British rapper Goldie after he appeared to have revealed the identity of mysterious artist Banksy.

Mariah Carey slammed for on-set antics

Mariah Carey’s cameo in the movie The House was reportedly scrapped.

Actor spills the beans on Mariah’s “borderline abusive” behaviour.

Celebrity chef Darren Simpson dead after long illness

Celebrity chef Darren Simpson has died.

Celebrity chef died after battle with an alcohol-related illness

Ellen shames audience member

Ellen shamed an audience member who stole from her gift shop.

TALK show host catches audience member stealing from her gift shop.

Millionaire’s riches to rags experiment

Businessman Tim Guest swapped his comfortable lifestyle for 10 days to experience what it is like to be homeless.

Businessman discovers harsh realities of homelessness in new series.

Prince Harry says young royals don't want to take the throne

Britain's Prince Harry.

Prince Harry says young royals don't want to take the throne

Rebel Wilson to give away her defamation payout

Actor Wilson says she won't keep a cent of her defamation payout

Open for inspection: Coast homes go on show

Check out this weekend's homes open for inspection.

Residents powerless to stop Airbnb ‘party houses’

A photo of a bucks party at a short-term rental in the Watergate Apartments in Melbourne’s Docklands, presented to a Victorian parliamentary committee into changes to laws governing short-stay accommodation.

Residents band together to fight the rise of AirBnB 'party houses'

Mining giants in fight that could spell disaster for NQ town

STAND OFF: There are perfectly good homes for workers, but mining company QCoal could be forced to build a camp and the deserted streets and empty houses of Glenden would remain.

How two mining companies could ruin this small town

Home owners settling to make way for Mackay Ring Road

The Clarkson family's home was moved just down the road from their former land at Stotts Road, Te Kowai, which was resumed by TMR.

But some are still clinging on, fighting for a better deal

Three historic M'boro hotels on the market

The Lamington Hotel Motel, Maryborough. Photo: Valerie Horton / Fraser Coast Chronicle

Three historic Maryborough hotels are on the market.

Ready to SELL your property?

Post Your Ad Here!