KIM Kardashian has done it again.

The reality TV star turned beauty mogul has posted a number of nude photos on Instagram, pushing the limits of Instagram's nudity guidelines.

She first posted a topless picture, where only her arm is covering her bust and her face is out of the shot.

She followed this with what may be her most X-rated self-promotional shot ever.

The photo is of Kim's torso and lower-body, sans underwear or literally anything else. She leaves very little to the imagination - but then again, she wouldn't be the Kim we love if she did.

It's all to promote her new fragrance, KKW Body, which drops on April 30.

Teasing the perfume's release with a final photo of her naked body covered in clay, she wrote, "We took a mould of my body and made it a perfume bottle."

Speaking to Business of Fashion about the fragrance, Kardashian said: "The next fragrance I have coming out in May, KKW Body, is so amazing. It is a sculpture, basically, of my body,

"It's really cool. The scent is so good, I'm so proud of it. It smells to me like what I would think golden smells like, even though that's a colour and something that's just luminous."

A post shared by Kim Kardashian West (@kimkardashian)

But the photos have some fans upset, with many commenting that she has taken it too far this time.

One Instagram user commented, "This is not okay!"

Another wrote: "I love her but this is [too] much! There is no need to expose everything like that honestly."

Still, whether you love her or hate you, you have to admire her commitment to brand consistency!