Karl Stefanovic. Picture: Instagram
Karl Stefanovic. Picture: Instagram

Karl’s Today comeback a ratings flop

Karl Stefanovic's breakfast TV comeback has been a ratings flop.

The Australian reports that the latest ratings show that viewers have backed in Seven's Sunrise as the number one program in the critical morning television timeslot.

This is despite Nine's decision to resurrect Stefanovic on Today in a desperate bid to make up the ground it has conceded to Sunrise in recent years.

The story of Australia's devastating bushfire tragedy gave both shows a new-year ratings spike.

Karl Stefanovic and Today co-host Allison Langdon. Picture: Supplied
Karl Stefanovic and Today co-host Allison Langdon. Picture: Supplied

But it wasn't enough for Today to beat the Nine program's average ratings numbers for the past three years, nor to cause any concerns for its arch rival, hosted by Samantha Armytage and David Koch.

Winners are grinners … Sam Armytage and David Koch. Picture: Supplied
Winners are grinners … Sam Armytage and David Koch. Picture: Supplied

Today hit a new low last Monday, according to The Australian.

Stefanovic and co-host Allison Langdon only managed to attract 185,000 viewers across the five metropolitan cities and once more failed to reach 200,000 sets of eye-balls the following day (192,000).

The Australian quotes former Today executive producer Steve Wood as saying Sunrise looks "pretty smart, pretty slick", while the Stefanovich show was "still struggling to find its feet".

"I think the production values have got to be raised quite a bit to counteract what Sunrise are doing," Wood said.

Sam Armytage and David Koch … ‘slick team’. Picture: Supplied
Sam Armytage and David Koch … ‘slick team’. Picture: Supplied

"I think they're (Today) struggling purely by not having enough people on the ground."

Wood also reportedly said Stefanovic looked out of shape and needed to dress better, while saying Armytage and Koch were a "slick team".

"He needs to lose weight (and) stop shopping at St Vincent's," Wood reportedly said.

Stefanovic returned to Today two weeks ago. Picture: Matrix
Stefanovic returned to Today two weeks ago. Picture: Matrix

"(Armytage and Koch) are comfortable. They look like a married couple."

A Nine spokeswoman reportedly said it was too early to write off Stefanovic's return as a failed ­experiment. "This timeslot is a marathon … everyone is focused on making a great show."


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