IGA 'brands' Twenty20
COL O'Brien has no doubt the Twenty20 format for the 2012 Australia Day Cricket Carnival will make it a memorable event in the Warwick sporting year.
The Warwick Cricket Association president is upbeat about hopes for the carnival following the decision of IGA to be naming rights sponsors.
"We are very appreciative of the support in these tough times for business," O'Brien said.
Thirty teams have nominated for the carnival and teams have been split into 10 groups each allocated to a venue for play on Saturday.
The three teams in each group will play a round robin. The three Twenty20 games on the Saturday are at 8.30am, 11.30am and 2.30pm.
IGA Warwick managing partner Shane Smith said the carnival sponsorship was one of the two biggest since his family moved from Ipswich to Warwick as managing partners last month.
"My wife Tracy, son Andrew and daughter Jess are all in the business and we are keen to be involved in the community," he said.
"The cricket carnival is a major event for the town; I have been approached to play for two teams in the carnival.
"The sponsorship comes from money in the IGA Community Chest which receives two cents from each item sold in the store."
Shane said he was really looking forward to the grand final at 1pm on the Sunday.
O'Brien said the IGA sponsorship would pay for the cost of sending two promising Warwick players on the Wanderers tour later this year. Former Australian wicketkeeper Ian Healy was on last year's tour.
The six Wanderers tourists in the past three years, John Cleary, Brett McEvoy, Craig Cantwell, Jarred Collins, Jamie Saunders and Matt Elford, all still play Warwick club cricket with many impressing at representative level.