McDonald’s Warwick staff Bronte Kurtan, Lauren Crossman, Jessica McNamara and Monique Howard have all been rushed off their feet this holidays.
McDonald’s Warwick staff Bronte Kurtan, Lauren Crossman, Jessica McNamara and Monique Howard have all been rushed off their feet this holidays. Shannon Newley

A McFlurry of customers

MORE burgers, fries, McFlurries and hotcakes flew out the door than ever before with McDonald's Warwick and Stanthorpe making the most of the busy holiday period and notching up top sales.

Licensee of the Warwick and Stanthorpe stores Trevor Burton said both of the businesses had record weeks with Stanthorpe up nearly 10% on its last record week, set in 2009.

Mr Burton said it was good news for the community with the Warwick McDonald's injecting millions of dollars into the local community through wages and salaries alone.

"Looking forward in 2012, I am reasonably optimistic of growing sales in both stores," he said.

"We are investing nearly a million dollars in the Warwick store on new developments and upgrades.

"That will be in happening in the first half of this year."

Mr Burton credited the branding of McDonald's, which he described as a robust business, and the ever-evolving menus.

Despite leading a team of slightly more than 200 employees, Mr Burton found himself relegated back to kitchen duties at Stanthorpe as the busy period struck.

"I think I spent all day making frappes and smoothies," he said.

Mr Burton said normally about 80% of customers were locals from either Stanthorpe or Warwick, and 20% were tourists passing through, come school holidays that ratio changed to about 50/50.

He said even for a prospering business such as McDonald's, there were ongoing concerns with rates in both stores.

"They have tripled since I have been here, for there to be a 300% increase, if it's a worry for McDonald's it does really concern me for other businesses out there," Mr Burton said.

"I even worry about competitors and it's definitely among our top challenges in the business at the moment.

"The council needs to learn to live more within its means, just have we all have the past year."

Mr Burton said it was important for all businesses to thrive to see a community prosper and evolving was a key factor in keeping them going. Something, he said, McDonald's did particularly well.

"The product range is quite exciting and quite different to what it was when I started 16 years ago," Mr Burton said.


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