300,000 fans: Videos make cake baker go viral
KARLEE Prior is no ordinary cake baker, and her creations have gained her hundreds of thousands of fans.
Ms Prior, who grew up in Toowoomba but moved to Brisbane after leaving school, owns and operates Karlee's Kupcakes.
She bakes and decorates cakes for weddings, engagements, baby showers or any special occasion.
It is the intricate detail and unique creations, such as a jam doughnut topped cake, that has people around the world obsessed.
She has more than 300,000 followers on Instagram and she largely credits her following to the time-lapse videos she shares of her decorating cakes.
"I put the videos down to my success on social media. People love watching videos online these days," she said.
"Some have gone really viral, which is crazy.
"Sharing the clips is part of the experience now for my clients. It's exciting picking up your cake and it's rare to be able to see how someone has assembled and decorated it."
"I started watching YouTube clips online and buying bits and pieces in 2011, but I have to give credit to my home economics teacher who helped steer me in this direction," she said.
Ms Prior started wholesaling to Coco Bliss in Brisbane in 2013 and took her business full time at the end of 2014.
She now supplies her goods to 10 cafes around Brisbane and also bakes anywhere from five to 12 cakes or cupcake orders each week.
Ms Prior is fully booked until March this year but welcomes anyone to get in touch about ordering.
She also plans to host decorating classes in Brisbane and Toowoomba this year.
To order visit karleeskupcakes.com.au.